Best Practice Tips

unlocking the power of private label rights (PLR) Content

Private Label Rights (PLR) content has emerged as a valuable resource for entrepreneurs, marketers, and content creators looking to streamline their content creation process. PLR content grants you the flexibility to modify, rebrand, and repurpose pre-existing material as your own. However, to harness the true potential of PLR content, it is crucial to follow best practices. In this blog post, we’ll explore essential tips to effectively use PLR content and leverage it to boost your online presence and business.

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Choose High-Quality PLR Content

Start by selecting PLR content from reputable sources that offer high-quality material. Look for well-written articles, e-books, graphics, templates, or videos that align with your niche or industry. Verify that the PLR content you acquire includes proper licenses that grant you the desired rights.

PLR content offers a foundation for your own unique creations. Customize and rebrand the content to match your brand’s voice, style, and target audience. Rewrite headlines, intros, and conclusions to make the content more engaging and relevant. Modify graphics, layouts, and colors to align with your branding. Inject your own expertise, anecdotes, and personal touch to make the content truly yours.

Customize and Rebrand Your Content!

Add Value and Enhancements

While utilizing PLR content, it’s crucial to maintain originality and uniqueness. Avoid duplicating the content as is, as it can negatively impact your search engine rankings and credibility. Instead, rephrase, rearrange, and incorporate your unique perspective to make it distinct. Use plagiarism-checking tools to ensure your content is original and not a carbon copy of the PLR material.

Maintain Originality and Uniqueness

Choose High-Quality PLR Content

Tailor the PLR content to resonate with your specific target audience. Identify their pain points, challenges, and interests, and customize the content accordingly. Incorporate relevant keywords to enhance search engine optimization (SEO) and attract organic traffic. By aligning the PLR content with your audience’s needs, you can establish yourself as an authority and build a loyal following.

One of the biggest advantages of PLR content is its versatility. Don’t limit yourself to a single format or platform. Repurpose the PLR content into various forms such as blog posts, social media updates, videos, podcasts, or email newsletters. Adapt the content to suit different mediums and platforms, expanding your reach and engaging with a broader audience.

Repurpose and Diversify

Maintain Consistency and Regularity

To reap the full benefits of PLR content, consistency is key. Establish a content schedule and adhere to it. Regularly publish fresh content, incorporating the modified PLR content into your overall content strategy. Consistency not only helps in retaining and growing your audience but also improves your search engine rankings.

I can see that PLR (Private Label Rights) Content can help my business!

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Frequently Asked Questions regarding PLR (Private Label Rights) Content

Does PLR Save you time?

By and large yes! High quality PLR will save you time. However, it also depends on the following:

What you use it for
How much you make it your own
PLR quality
Is the content close to the objective for your business
Are you used to working with PLR?

So, the answer is it can definitely save you time…if you let it.

Initially, it will take you longer to get it into your own voice. But the more you do it, the easier it becomes.

This is further realized when you take on the concept of “batching” Sit down and power through 5 peices of PLR and it typically is quicker than doing them on a one off basis.

Should you edit PLR content?

The simple answer is absolutely! But the follow up question should be…“How much editing should I do with a peice of PLR?”

I would answer that question “It depends”

Is the piece close to what you want to convey?
Do you have the time needed to edit it?
Are you feeling the copy overall? (Sometimes you just haven’t made the connection…yet)

The good thing is that you have options:

Run with it as is – If everything is fiting your needs and it looks/reads good to you, go with it. Just keep in mind if you are considering Search Engine Optimization (SEO), you might be better to take some time with it. But if you are driving people to it, run with it.
Edit it enough to make sit stand on its’ own – Definitely rework the title and work on the first paragraph to make sure it is in your voice. Don’t forget to add a Call to Action (CTA) of what you are wanting the reader to do.
Do a rewrite – If you aren’t feeling like your readers are hearing your voice anywhere in the piece, consider rewritting it. Don’t throw the baby out with the bath water. There is most likely alot of good material there, just not in the voice you want it to be heard. You are still saving a ton of time using this option!
Modify it to better serve your needs – This option will be used more if you are doing something other than a blog post. Perhaps you are going to include it in an ebook or if you just need to do some formatting. Perhaps you only need some of the “aha” snippets to use with some other content.

Is PLR content good for use as a bonus or lead magnet?

There are definitely scenarios where PLR content is a good bonus that can sweeten the pot enough to increase sales.

Or perhaps you just want to do something that says “Thank You!” to your current customers?

Either way, PLR can be seen as a bonus with value to those that receive it.

And if you had all the time in the world, you could probably do it yourself. But using PLR makes one less hat you have to wear.

Some considerations you may want to think about:

Will this help my customer? (or potential customer)
Is this something that solves an issue for them?
Does the PLR piece provide what they need? or at least whet their appetite for more?
Will it lead them to the next step of your funnel?

Not all PLR content will work as bonuses. Take the time as you get PLR to ask yourself “Could this work as a bonus or a lead magnet?”

If so, take some time to edit it, format it to look more appealing (thus more valuable), make it a downloadable file and run with it.

We talk about repurposing PLR all the time. Keep the following in mind when you use PLR content:

Add it as a bonus when you launch a product
Perhaps make it a “surprise” bonus and add it to the download area (You will get alot of mileage from this) Definitely builds good will.
Bundle it with older or slower moving products.

Email and PLR

Incorporating PLR content into your email marketing makes you much more proficient.

We can talk about building your email list up on another day, but no matter how much you hear that email marketing is dead…the fact is email continues to thrive!

However, with everthing else you have going on in your life, time is your most precious commodity and that is where PLR content comes in.

Some of the ways PLR can help your email marketing:

Do you have a newsletter and need content? We have all heard the saying “the money is in the list”. (If not, begin that mantra immediately). Having a newsletter is a way of being seen as an authority and PLR can definitely be a help there Newsletters take commitment and using PLR will help to make the job easier.
“Everyday” emails – While you can use PLR content to help with your funnels in your newsletter, you also can’t make every email about sales. People will get tired of it. So, be willing to share some info with them. Give your readers something that either has value or had actionable information for them to consume. At the very least, try to entertain them and some PLR will do that for you.